Stage 1 · Skin type
What you actually have, not a quiz result.
What we sell, in detail
Four categories, all with the full label published.
Program 01 · Ingredients, not promises
Skincare
We will tell you what is in a product and what it is formulated for. We will not tell you it clears acne or treats eczema, because those are medical claims a cosmetic cannot lawfully make — and anyone making them is selling you something other than skincare.
Stage 2 · Ingredients
Full list, for allergies and actives.
Stage 3 · Honest limits
What a cosmetic cannot do.
Stage 4 · Introduce slowly
One active at a time.
Stage 1 · Depth and undertone
Both, because both matter.
Stage 2 · Honest screens
Colour never reproduces accurately.
Stage 3 · Samples
Where the brand provides them.
Stage 4 · Hygiene returns
Explained before you order.
Program 02 · A real shade range
Colour cosmetics
A shade range that stops at mid-depth is not a range. We stock lines that go properly deep and we describe undertone rather than leaving you to guess from a photograph on a screen, because screens are the reason most foundation gets returned.
Program 03 · By texture, not by label
Haircare
Hair products sold by vague promises rarely suit the person buying them. We group by texture and porosity, which is the thing that actually determines whether a product works, and we flag dyes and bleaches that need a patch test 48 hours in advance.
Stage 1 · Texture
And porosity, which matters more.
Stage 2 · Ingredients
Published in full.
Stage 3 · Patch test
48 hours before any dye or bleach.
Stage 4 · Honest fit
Including when nothing we stock suits.
Stage 1 · Notes
What it actually smells of.
Stage 2 · Allergens
Declared, as the law requires.
Stage 3 · Size
Smaller first, if you are unsure.
Stage 4 · Returns
Hygiene exception explained.
Program 04 · Allergens declared
Fragrance
Fragrance allergens have to be declared on the label above certain concentrations, and they are the commonest cause of contact reactions in cosmetics. We publish them, which matters if you have ever reacted to a product and never worked out why.
Not sure what is in it?
Send us the product and your allergy, and we will read the list for you. Free.